Epler says distinctive hairstyle helps him stand out

EKRE politician Rain Epler says his distinctive hairstyle has made him more recognisable and helped him get his political message across, ERR reported.

Speaking on ERR’s web programme “Otse uudistemajast,” Epler said he did not initially choose the hairstyle to build a public image. He said it began as a joke and that he believes humour is missing from politics.

Over time, he said, the hairstyle became an advantage because people recognise him on the street, whether they support him or oppose him. Epler contrasted it with the smooth hairstyle of Reform Party MP Mart Võrklaev, saying that someone with such a look could walk among other Estonians without being noticed.

Epler said his public image also reflects his knowledge of energy and forestry. While a haircut takes little time, he said, building expertise in those fields requires daily work, reading and listening to knowledgeable people. He added that he is ready to debate those subjects with anyone in Estonia.

EKRE chairman Martin Helme said at the party’s council meeting on Sunday that it aims to win at least 19 seats in the next parliamentary elections. Epler called that target realistic, even though opinion polls currently suggest the party could win 14 or 15 seats.

Epler said polls differ widely and that it was too early to predict the result. He noted that less than half a year remained before the elections and said external shocks could change the political landscape. He also rejected the suggestion that EKRE had few well-known candidates, naming the Poolamets family and Siim Pohlak among others.