Traditional Lithuanian costumes captivate global audiences

The Tamošaičiai family, owners of the Kaunas-based company Rūta žalioji, specialise in recreating 19th–20th century traditional Lithuanian costumes, reports LRT.lt. Their work has gained international attention, with orders arriving from as far as Nigeria and Japan.

Mindaugas and Ilona Tamošaičiai note a growing interest in these costumes, which are purchased for weddings, funerals, and other occasions. Contrary to the stereotype of traditional attire being dull and grey, they explain that historical garments were often vibrant and intricately patterned—only time has faded museum exhibits to muted tones.

The business was founded nearly 20 years ago by Mindaugas’ mother, Danutė, who sought to preserve Lithuanian traditions. Today, the couple runs the company, assisted by their children. Ilona, who initially joined part-time during maternity leave, now fully dedicates herself to the craft. Her background in finance aids in the precise recreation of costumes, which requires meticulous research in museums to match threads, colours, and patterns.

While the salon is based in Kaunas, their costumes are shipped worldwide. Clients include Lithuanians and foreigners alike, with Japanese customers particularly fond of accessories like sashes, belts, and gloves. The Tamošaičiai emphasize authenticity, refusing to mix regional styles—such as pairing a Samogitian skirt with a Dzūkija blouse—to stay true to historical accuracy.

Some customers choose costumes based on their regional heritage, though urban residents with mixed ancestry often struggle with the selection. Kaunas women, Mindaugas observes, tend to prefer Klaipėda-style costumes for their resemblance to modern classic clothing.

The family preserves traditional tools, including an original spinning wheel and old looms used by their ancestors, underscoring their commitment to historical precision.